Wednesday, December 22, 2010

Blogging Success Summit 2011: The Web's Largest Online Business Blogging Conference

Discover how to use your blog to gain more exposure, generate quality leads, and increase your sales.

Blogging Success Summit 2011: The Web's Largest Online Business Blogging Conference

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Sunday, December 5, 2010

Marketing Strategies That Will Help You Build a Good Marketing Campaign

Every marketing strategy begins with a brainstorming session. I know, obvious right? Consider what amazing ideas have arisen from long boring brainstorming sessions like the funny car commercial and the outrageous fast food advertisement. I'm sure you can identify from memory which brand marketing campaigns I'm referring to (there are more than one of each).

The fact that you can name the product or brand is a testament to that promotional campaign.

Here are six basic steps to building a strong a marketing campaign:

1. Identify your market. Understand who you are going to target and define those parameters. Are you going to sell to the youth? Will you target teenage girls or boys?
2. Identify their interests. Get to know your target audience and what they are interested in. How do they spend their free time? What technology or media do they use frequently?
3. Match your product/service to your target market. You understand who your target market is and you know your product/service. It is important to pair the two and to determine how your product/service will benefit, say, teenage boys.
4. Create your marketing strategy. You've gathered information on your target audience and matched their needs to your product/service. The next step is to create your marketing strategy. Brainstorm and come up with ideas that will identify with and place your product/service in front of your target audience.
5. Position your marketing strategy. You have a product/service, a target market and have to refine your marketing strategy, so now you need to assess where you will position it. Which media will you use in terms of magazines, newspaper, television, radio, billboards and/or internet marketing?
6. Commence your marketing campaign. The research has been completed and your marketing strategy is in place. So what are you are waiting for? Now get that marketing campaign on the road.

Taking the time yourself or having a marketing agency to research and build a good marketing campaign is essential if you want your brand to be well received and to create sales.

I am a passionate and enthusiastic marketing consultant and owner of Deschan Marketing and Promotions. We are based in Gauteng and offer marketing services to small and medium businesses.

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Friday, November 19, 2010

What Is New Media?

Old School: Traditional hard and soft-cover books
New School: Digital books, ebooks, Kindles, iPad and other wireless reading devices are on the way!

Those Golden Days of Publishing are Gone!
In the golden days, an author would secure a book deal through an agent, publish the book, go on tour escorted by the publicist or media escort - and if they scored enough publicity, they'd become a "best selling" author.
Or at the very least, the author's book sales would cover the tour, pay back the advance and make the publisher some money. Profit was the name of the game - and the system was working - until about 2005.
Suddenly bookstores, media properties and publishing houses began to crumble. The internet was the "game changer" and the traditional book publishing and promotion process have become ineffective.
Up until this point, the world wide web was for those techy-geeky folks and had no real impact on book sales. But now, print-on-demand, viral marketing messages, social media and powerful online communities have leveled the playing field.
Bookstores, agents, fat clunky press kits and publicists scoring traditional media are not the keys to an author's success anymore.
There are tons of self-published or independent books that have made history - and surprised the publishing world. Like The Shack, a Christian novel by William P. Young was originally self-published in 2005. And as of February 2010, over seven million copies in print worldwide, spent seventy weeks holding the number one spot on the New York Times bestseller list, and it continues to remain in the top ten to date.
The success of The Shack demonstrates what word-of-mouth and community networking can do for a self-published book, but more interestingly, the market strength of religious books in the United States, within and without the book publishing industry.
So let's compare old school and new school way of doing things:
Old School: Traditional hard and soft-cover books
New School: Digital books, ebooks, Kindles, iPad and other wireless reading devices are on the way!
Old School: Book tours
New School: Blog tours & webinars
Old School: Getting reviews in magazines and newspapers
New School: Getting reviews on Amazon and in book communities where readers hang out like Shelfari, goodreads,, rawsistaz and more
Old School: Web 1.0 (webmasters needed for HTML and complicated stuff)
New School: Web 2.0 (freedom - just a blogger blog or blog) Two-way communication!
Old School: Mailing out ARCs, books and big press kits
New School: EPK(electronic press kits) and ebooks
Old School: Media Escort
New School: Virtual Assistant
Old School: Press releases emailed and mailed to media
New School: SEO press releases sent or using online media matching service like Pitch Rate or Reporter Connection
Old School: Printing, stamping and mailing newsletters to mailing list accumulated over the years
New School: Sending out eNewsletters & continual email marketing campaigns using autoresponders and broadcast emails
Old School: Creating & updating media lists
New School: Capturing emails of interested readers using an "opt-in" database program like AWeber
Old School: TV interviews
New School: Creating book trailers, viral videos and streaming LIVE online
Old School: Authors visiting reading groups and libraries
New School: Teleconferencing or streaming live to many groups at the same time from the comfort of your home via Skype or a bridge line
Old School: Postcard mailings to readers, bookstores and organizations
New School: Eblast postcard to thousands using email marketing services like Goodgirlbookclub, BlackGospelPromo, ChristianPRGroup or DetroitGospel
Old School: Radio Interviews
New School: Podcasts and internet radio shows (heard online or downloaded via itunes)
Old School: Magazine features
New School: Ezine Features
Old School: Writing a column in newspapers
New School: Syndicated articles submitted on article directories like Ezine using keywords and generating web traffic or writing a regular blog
Old School: Stigma that self-published books "didn't cut it" and that's why they're not with a major house
New School: Savvy self-published authors are doing it big, getting noticed, making money and living a successful career doing what they love - writing!
Old School: Generating publicity in media outlets and getting no immediate input from audiences
New School: Building relationships, getting direct response from readers and creating communities online
Old School: Getting radio, TV, Newspaper and magazine reviews
New School: Creating thousands of followers, friends and fans online who interact with you and are connected with you through your whole career
Ministry marketing pioneer, Social Media Expert and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of "Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry."
For a free MP3 of "What Every Author Should Know," go to She's also the creator of the ChocolatePagesNetwork, a social network for Christian authors and the Chocolate Pages Show at Blog talkradio. She offers free help at her blogsite: with her monthly Ezine and teleclasses.

Wednesday, November 17, 2010

Networking for Newbies - Creating a Page - The Difference Between a Page and a Post - Adding a Link

WordPress is a Content Management System and blogging tool. A blog (web-log) is an online journal, diary or commentary, presented as a website. Generally, one or more contributors (bloggers) add new content to the top of the website on a semi-regular basis. here's your lesson: 

If you've been following my articles on setting up a WordPress blog and creating your first post, you may now be wanting to create your first page. Before we begin however it's a good idea to make sure you understand the difference between a page and a post.

Although a page and a post seem similar, there are in fact two distinct differences....
• A page is 'static' - that is it doesn't change. People use 'static pages' for such things as your front home/welcome page or an about me page or a contact page
• A post on the other hand is your 'constantly updated content' such as a series of articles or discussions about your business, hobbies or personal life.

So let's presume you want to create a 'static' about me page.

The first thing you need to do is to log into your back office (dashboard) by going to:
http:// yourblogname / wp-admin, then log in as usual.

From your dashboard you need to look to your left hand column and click 'page' -
Here you'll see two choices: 'add new' and 'edit' - if you want to create a new page you obviously click on 'add new' but if you've not done this before, you'll need to click 'edit' first because by default WordPress will have given you a sample about page already.

After you click on 'edit' you'll see to the right, a tab to the 'about' page, so click on 'about' and it will open up the work station for your 'about' page. You'll notice here that WordPress has kindly put in some example text for you, so you're going to need to change this.

First of all you may want to change the 'about' title box to: 'about me' or 'about yourname' so that people know exactly what it's about. Then in the main box underneath you need to delete the sample text and replace it with your story.

Your story needs to tell people all about yourself, for example; where' you're from, your interests and how you came to be writing a blog or starting an online business. This will help to give you credibility, build your brand and portray 'you' as a real person to whom people can relate - it's all about building relationships.
Once you've finished, all you need to do is go over to your right and click 'update page' and that's it, you've created your first page.

The only other thing I want to cover here is creating a link. A link is just a 'clickable word' that takes you either to another page or post on your blog or to another website.

You may be wondering if you're new - 'why would I want to create a link'? - well the main reason is because Google likes links! - it helps to join related posts, pages and sites and Google likes 'relevance' so it will help with your SEO.

The good thing is WordPress makes it really easy to create links. All you need to do is open your page or post and click on 'edit' then simply highlight a word in your page or post that you wish to 'link from' - once your word is highlighted go up to the editing tools and look for a little 'chain link icon' - 'click' on it and this will open up a little box - here you simply add the url of the page you want the link to transfer to - click insert and that's it you have a link!

Look out for my next article on creating a static front page.
If you'd like more information on starting an Internet business please visit my site at: NetworkingForNewbies or join me on my Facebook Page:

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Monday, November 1, 2010

What is a QR CODE?

  You probably have been hearing a lot about the QR CODE. Know what it does? Know how to use it?  Here is one of mine:

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Thursday, October 21, 2010 Top 20 Women For Entrepreneurs To Follow On Twitter


Top 20 Women For Entrepreneurs To Follow On Twitter

I’m a big believer in using Social Media as an integrated part of your business marketing approach. I also love coaching people in how to use it effectively for their unique business situation.

Twitter has blown my mind with the ability it has given me to connect with a diverse range of terrific people from all around the world.

I’ve been able to reach people I may never have even discovered or had the chance to contact. In return people have found me completely by random and become fans of my blog thanks to links I’ve shared or retweets I’ve received from others in my community.

For all those people who don’t understand Twitter or badmouth it – you’re missing out! If you want to know my key tips for using it for business and beyond then get your free copy of my eBook `The Entrepreneur’s Social Media Workout.’

See also:
14 Power Women to Follow on Twitter
30 Women Entrepreneurs to Follow on Twitter
20 Inspiring Women to Follow on Twitter
Today I want to focus on profiling a few of the awesome women I’ve had the pleasure to connect with on Twitter. I recommend you follow them and here’s why: I appreciate their advice, their sharing of great information, their support, their style and the unique energy they give to women the world over.
If you enjoy this let me know and I can feature it regularly. There are so many more to mention!
Top 20 Women to Follow on Twitter for Business, Marketing, Technology advice and more…
Melinda Emerson,author and FRIEND! Congrats!
  1. Ali Brown @AliBrownLA
    A self-made millionaire entrepreneur and a mentor to women around the world, helping them start and grow businesses and live extraordinary lives.
  2. Aliza Sherman @alizasherman
    Strategist, Futurist, Speaker. Co-founder Conversify (social media marketing agency). Founded Cybergrrl/Webgrrls. Alaska-based World Traveler.
  3. Kathy Meyer @2cre8
    eMarketing trends and technology enthusiast. She believes in balance and simplicity of design + form + function. She’s a Mompreneur, Foodie, Art, Music and iPhone lover.
  4. Maren Kate @MarenKate
    Entrepreneur, start up starter, blogger and all around quirky chick.
  5. Carrie Wilkerson @barefoot_exec
    Consultant/Strategist for work at home professionals. She aims to educate, empower, encourage & entertain men & women pursuing biz goals with integrity & passion!
  6. Francine Allaire @thedaringwoman
    Founder of The Daring Woman™, Founding Partner of Supreme Social Media, Business Matchmaker, Social Media, Alliance and JV Strategist, Daring Lifestyle Designer
  7. Linda Hughes @iempoweru
    Loves entrepreneurs – their inquisitive minds, fighting spirit & that persistence that moves mountains! Totally supportive of them in every way.
  8. Anita Campbell @smallbiztrends
    CEO, Small Business Trends, an online small biz community reaching over 250,000 each month. Delivers small business success daily.
  9. Simone Brummelhuis @thenextwoman
    Founder of The Next Women Business Magazine which features Female Heroes and News Interviews. Funding Community Founder Entrepreneur CEO TV Pitching Events Speaker – phew!
  10. Karmen Reed @kickofftopic
    Provies marketing solutions through social media, online visibility and positive attitude. Loves to travel, cook and read.
  11. Melissa Galt @prosperbydesign
    Dream Maker, Profit Architect, Social Media Muse, Life Designer, Tastemaker, Style Visionary, Foodie, Bungee Jumper, Adventurer, Optimist, Speaker, Author (clearly a keyword specialist)
  12. Anastasia Ashman @Thandelike
    Expat+HAREM neo-culture entertainment writer & producer. A Berkeley native who resides in Istanbul. TEDGlobalist. Hybrid identity adventuress. Seeker of the global niche.
  13. Natalia @nakisnakis
    Founder & CEO of Pipeline (@PipelineWomen). Tweets about: #womeninnovators, #socent, @NYWSE, Gen Y, LGBTQ issues, OrgPsych, Healthcare, PopCulture & Gadgets
  14. Kristi Colvin @kriscolvin
    Founder & Chief Creative Officer, Fresh ID. Creator of Twitterface. Opinionated user, brand experience designer & customer advocate.
  15. Anita Borg @AnitaBorg_org
    Helping technical women connect with each other, resources and opportunities through her work at the nonprofit Anita Borg Institute for Women and Technology
  16. Coles Johnson @IndieBusiness
    Mom. Indie Beauty Network, Indie Business Podcast. One-time practicing attorney. Award-winning smallbiz advocate.
  17. Manishka Thakor @ManishaThakor
    Personal Finance Expert for Women.
  18. Tina Cook @TinaCook
    Social Media Marketing Mentor and Strategist and Guerrilla Marketing Coach, loves life by the Indian Ocean, photographing and creating inspiring visuals.
  19. Elena Verlee @ElenaVerlee
    Loves to Talk About PR, Building a Biz and Living Life Fully. Has built six and seven-fig businesses, has two kids and lives in two countries. Has a great blog called PR in your Pajamas
  20. Melinda Emerson @SmallBizLady
    Melinda Emerson is Host of #SmallBizChat, author, speaker, and smallbiz coach. Expertise in smallbiz start-up, social media marketing & developing content.
I would LOVE for you to add your own top women to follow in the comments section so we can all benefit and connect.
See also:
14 Power Women to Follow on Twitter
30 Women Entrepreneurs to Follow on Twitter
20 Inspiring Women to Follow on Twitter

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Sunday, October 17, 2010

Practical Social Marketing - How to Leverage Facebook, YouTube and Twitter for More Article Traffic

Social Media Marketing is a great way to get more traffic to your articles when you leverage the Social Marketing platforms correctly. The interesting thing is many online marketers have never even thought of these tips that you are about to discover.

At the time of this writing, Facebook, YouTube and Twitter are the Big 3 in terms of the amount of traffic each received. ranks Facebook as #2, YouTube as #3, and Twitter as #9, so all three are in the top ten most trafficked sites on the Internet.

Why wouldn't you use these top ranked sites to get more traffic to your articles?

Quick Tips for the Big 3
So here are a few quick tips to leverage Facebook, YouTube and Twitter for more traffic to your articles.
Facebook - I'm still surprised when I hear students say "I never thought of doing that with Facebook!" If that's you, then it's time to start thinking about it, and then doing it!

When you have a new article come out, announce it on Facebook. A simple update that says "Brand New Article - Then give your article title and the link to the article. What's really cool is when you include the link in your Fan Page update, a little "preview box" drops down where you can say more and include a graphic. This is nice "eye candy" that will attract more visitors to click through to your article.

YouTube - YouTube is more than just a site to upload your videos and try to drive traffic to your web pages. You can also use it to drive traffic to your articles.

Many of my Video Articles are short 1 - 3 minute videos discussing just one point from one of my articles. Then I include the link to the rest of the article, both in the annotations in the video, and in the description of the video.

Twitter - One of the many cool things about Twitter is you can post tweets about the same article more than once a day.

The first one can be automatic, when you set up your EzineArticles account to send an automatic "New Article Alert" to Twitter each time you have a new article published.

Then you follow that automated tweet with tweets of your own announcing the new article. One way to do this is to ask "Have You Seen This Yet?" then include the article title and a link to your article. Always include the link to your article.

And now imagine who much traffic you would get to your next articles when you use one of these strategies. I wonder how much traffic you would get if you used all three with your next articles?

And you know what? You can learn more strategies just like these each month when you join the growing community of smart online marketers you get the Social Marketing Money Insider's Update each and every month.

You can get 2 Free Months now at - after the first 2 Free Months it's completely up to you if you continue on (we do hope you will) no strings, no tricks.

From Jeff Herring and the Social Marketing Blueprint.

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pam perry posterous blog

Wednesday, September 29, 2010

Bill Gates speech: 11 rules your kids did not and will not learn in school

Rule 1: Life is not fair - get used to it!

Rule 2: The world doesn't care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.

Rule 3:
You will NOT make $60,000 a year right out of high school. You won't be a vice-president with a car phone until you earn both.

Rule 4:
If you think your teacher is tough, wait till you get a boss.

Rule 5:
Flipping burgers is not beneath your dignity. Your Grandparents had a different word for burger flipping: they called it opportunity.

Rule 6: If you mess up, it's not your parents' fault, so don't whine about your mistakes, learn from them.

Rule 7:
Before you were born, your parents weren't as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you thought you were. So before you save the rain forest from the parasites of your parent's generation, try delousing the closet in your own room.

Rule 8:
Your school may have done away with winners and losers, but life HAS NOT. In some schools, they have abolished failing grades and they'll give you as MANY TIMES as you want to get the right answer. This doesn't bear the slightest resemblance to ANYTHING in real life.

Rule 9:
Life is not divided into semesters. You don't get summers off and very few employers are interested in helping you FIND YOURSELF. Do that on your own time.

Rule 10:
Television is NOT real life. In real life people actually have to leave the coffee shop and go to jobs.

Rule 11: Be nice to nerds. Chances are you'll end up working for one.

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Thursday, September 2, 2010

Discover The True Path To Financial Freedom

MLMLeadSystemPRO was designed to be used as a tool to fuel YOUR primary program(s) and it works every time. 

We know from experience, and maybe you can relate, that promoting your business on the front-end is the fastest way to go broke and the best way to repel your #1 target market, which is network marketers.

Our system allows you to position yourself as an expert from day 1 and provide the type of value that will make you so attractive that your prospects will come running to you with credit card in hand ready to join YOUR primary program(s), whatever that may be.

You may or may not have a primary network marketing business yet, but you definitely will want at least one in place when you see how simple it is to sign-up distributors into ANY business with MLMLeadSystemPRO.

Trust me: we've done our due diligence and research on all the existing companies and opportunities that are available today. Below is what we've found that you could work in conjunction with MLMLeadSystemPRO to start making serious money immediately.

Brand YOUR Best Life with Ardyss

You've heard the buzz, now come see it for yourself!
The Body Magic is transforming bodies and lives!
Event Photo

Brand YOUR Best Life! Look Good, Feel Good and Get PAID!


If you have any questions regarding the opportunity here, contact me immediately to get more information.

Pam Perry
PR Coach & Social Media Expert
Add me as a friend on Facebook and Myspace.
Start following me on Twitter.
Subscribe to my videos on YouTube.

Visit me at too! Get free Branding Superstar mp3!!

Thursday, August 26, 2010

Brand Yourself Like a Super Star! | Branding Super Star

Are You Still Struggling to Make Any Real Money With Your Business?

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Quickly & Easily Generate Your Own Leads, Build Your Very Own

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Marketing & PR HAS CHANGED!
Forget Those Out Dated Methods Like Chasing Friends and Acquaintances for referrals and Going to Tons of Networking Events to get leads!
Because the Smart Marketers Who Understand The Power & Leverage of The Internet & Social Media Are Going to Dominate in Business... So Don't Get Left Behind!
What You Will Learn Inside...
  • ONE simple strategy GUARANTEED to put money in your pockets immediately.
  • How to sign up more customers and distributors without picking up the phone.
  • How you can make money fast and get in profit in 30 days!
  • How to reach MILLIONS of prospects with the push of a button.
  • How to generate hundreds of prospects, paying customers and new distributors.
  • How to profit from your prospects several times over
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Forget struggling with your home business and learn how to build your business like the Top Producers!

Fill Out The Form Below Right Now
To Get Access To Your Free Training!


*IMPORTANT: Your free training will be sent to the email address you provide, so please double-check it for accuracy.
SECURE & CONFIDENTIAL: We respect your email privacy. We Hate Spam Too! Any email you receive comes with an 'unsubscribe' link.

Brand Yourself Like a Super Star! | Branding Super Star

Tuesday, August 24, 2010

The Social Media Event of the YEAR! Blogalicious!

Our Fantastic Keynote Speakers

You've been asking about our agenda and our speakers and in all honesty, we've been stalling - but with good reason.  We have been hard at work to find the best speakers for you and we are pleased to announce our nationally recognized and influential keynote speakers for Blogalicious '10.  You'll be pleased and we are very thrilled.  Thank you keynote speakers for agreeing to share your time with us.  Here we go!

Marc H. Morial - National Urban League, President and CEO

Entrepreneur. Lawyer. Professor. Legislator. Mayor. President, U.S. Conference of Mayors. CEO of the National Urban League, the nation’s largest civil rights organization.

In a distinguished professional career that has spanned 25 years, Marc Morial has performed all of these roles with excellence, and is one of the most accomplished servant-leaders in the nation.
Read more about Mr. Morial HERE.

Miriam Muley - The 85% Niche

Keynote - Marketing to the Woman of Color 

Miriam Muléy is on a mission to drive women and women of diverse ethnic, cultural and socioeconomic backgrounds to automotive showrooms, consumer electronics stores, home improvement centers, department stores, mass, food and drug stores. And she's uniquely equipped for the task. As a woman of Puerto Rican ancestry with an MBA from Columbia University's Graduate School of Business, her 25 years of hands-on brand management and advertising experience give her the advantage in selling products to women and to women of diverse ethnic, cultural and socioeconomic backgrounds.

Read more about Ms. Muley

Wayne Sutton - Social Wayne

Keynote - Geo-Location Apps/Location Based Services

Wayne Sutton helps individuals, startups and businesses succeed in understanding how to communicate on the social web via brand strategy, social networks and location-based services. With nearly 10 years experience in the technology and social media sector, he’s provided counsel to business leaders ranging from founders of small start-ups and representatives of non-profit organizations to CEOs of large and small corporations. Wayne is the business development/marketing strategist for TriOut and partner at OurHashtag. Wayne loves making videos, blogging, educating and inspiring others.

Read more about Mr. Sutton HERE.

  Meet you there!

Have YOU registered yet?

What are you waiting for?  Don't miss out on what promises to be the BEST social media conference of the year.

You can get more information about the conference, the hotel and Miami HERE.

Register for Blogalicious 2010 in Miami, FL  on Eventbrite

Blogalicious Geek Lounge
With the generous assistance of Rosemary Jean-Louis of thegeektreatment, we are pleased to announce that this year we will be opening the Blogalicious Geek Lounge where your technical questions will be answered.

The Blogalicious Geek Lounge will serve as your technical hub. At the lounge, you will receive basic help in troubleshooting common problems, assistance applying some of the technical lessons covered in workshops, and aid adding widgets and tweaking code.

Hope you'll have a moment to visit!

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Saturday, August 7, 2010

How to Stand Out in a Crowded Niche

Post image for How to Stand Out in a Crowded Niche

In today’s industry niche’s are getting more crowded. It’s getting harder and harder for smaller people to stand out when there are already big names out there. Some people think it’s impossible to stand out anymore and some just give up trying.

While working on the Robswebtip’s re-launch, it has been one of my goals to crush all my competition and put them to dear shame. Yes, that means competing with 7 figure affiliate marketers and bloggers who have been in the game and are much more well-known than me, but it’s possible to beat them.

I knew this wasn’t going to be something I can just wake up one day and do. But, I’ve been taking my notes and like any good blogger, I’m sharing them with you.

How to stand out

Be yourself , be original

There is no way you will ever been seen if you try to copy everyone else. Same post style, same blog concept, same content etc… I watch over and over again people trying to copy people’s same exact style. Look at it like this – why would anyone care about coming to your blog, when you are replicating the same stuff another blogger (only more popular and successful) than you are is doing? Who’s going to really become the winner of that situation?
Add your own twist and flavor to things. If video blogging is your way of reaching out, then go for it. If you write articles that have an irreverent look on things then keep doing that.

Analyze your competition

This is essential to standing out in a crowded niche. Find the big names in your niche and analyze their blog. See how they monetize it, interact, promote themselves, etc… After you find out what they are doing, do it better. If they aren’t replying to comments, make sure you reply to comments. If they are offering something valuable, you offer something more valuable.

Ask your community

Throughout the past couple of weeks I’ve been talking with a lot of my readers personally about how I can improve my site and what they would like to see done differently. I’ve also had people compare my site to my competition. I would ask what do they feel they can receive at Robswebtips that they cannot receive anywhere else and vice versa.  All the feedback I gather I apply it to my development of future projects and how I do things.
Remember, your community is what defines your entire blog. If you don’t have anyone to read your content, your screwed.

Get your name out there!

OK… this is an obvious one, but still very few people do it. What is one things that A-listers have over an average blogger? Exposure. You see them everywhere, company ads, mentioned on sites, twitter, Facebook, Youtube etc… You need to get your name out there. Don’t expect people to come and find you, you need to find them and make them come to you.
  • Attend webinars
  • Conferences
  • Guest posting
  • Social media
  • Networking
  • Blog commenting
Whatever you have to do to get your name out there, let people know who you are and what you’re about.

Form an inner-circle

Monday morning I was having a conversation with my buddy Alex from Blogsessive and he brought up a very valid point that all successful bloggers have in common. They do cross promotion.  Look at the Jeff Walker and Shoemoney launches. All the big names were promoting their products. John Chow, Jeremy Shoemoney, Jonathon Volk, Yaro Starak etc… They aren’t just doing this because of the nice juicy commissions, they are doing this because they have built an alliance with each other. Whenever someone comes out with a product, they promote it and spread their name around. Jonathon will interview John, John will interview Jonathon. They’ll collaborate and do some project together. You get the point.
Network effectively and build your own inner-circle of friends/colleagues who will help you grow.

Group Discussion

Creating a blog that will stand out from the crowd isn’t hard, it just takes work. You need to dedicate a lot of time and effort into making this work if you want to stand out. Throughout my journey of re-launching Robswebtips (coming soon) these are some of the things I’ve learned to apply. What about you? In what ways do you strive to stand out from others? How do you make yourself noticeable in a crowded niche?
Interested in taking your blogging success to the next level? Learn how to create a profitable earning blog with my free < href="">blogging eCourse.

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Thursday, July 8, 2010

How to be a Branding Superstar in 60 minutes (podcast from 60 Social Marketing Expert)


The Internet marketing landscape has TOTALLY changed over the last few years with the emergence of Twitter, Facebook and YouTube.  

Thousands of entrepreneurs are now leveraging these tools to pull in truckloads of business for free!

However, as with most things in life there's a right way of marketing using Social Media and a wrong way... and you don't want to learn by trial and error!

If you'd like free training on how to add these techniques to your Marketing toolkit then click on the link to get a free weekly tips (like an e-course) sent to you!

This training can help you if:

1. You are marketing your business on a tight budget.

2. You are already marketing successfully but would like to bring down your average lead cost.


To YOUR success,

Pam Perry, PR coach & social media strategist

P.S. Sign up and get the FREE TWITTER training too.

Find us on Facebook
click here

click and listen

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Thursday, June 24, 2010

Integrating Your WordPress Site with Social Media: Twitter, Facebook and Linkedin

Taking control of your online presence

July 16, 23, & 30

1:00 pm - 2:00 pm with 30 min Q&A sessions afterwards

It used to be enough for a business to have a website

Customers would go online to their favorite search engine, and find what they were looking for.  With an effective site, your business would be found and your business would grow.
But now, there are more websites than ever and it is harder to get the visibility your business needs from a website and search engine traffic alone. The way your customers use the internet has changed.
The internet is now a very social place to be.  There are a myriad of social networking sites where your potential customers are spending their time interacting with each other – but are the  interacting with you? Are they learning about your business?
In today’s competitive environment, it is more important than ever for a business to engage their customers where they are spending their time online – and today those places are social media websites.
But how does the average business person find the time to learn about how to effectively move their website from the static sites of the past to the connected websites of today?

Tell me if this sounds like you:

  • You have heard of TwitterFacebook, & LinkedIn – you may even use one or more of the sites personally – but you have no idea where to begin when it comes to leveraging them for your business.
  • You know you need to have a presence in social media, but don’t know where you will find the time to learn how, let alone implement the strategies.
  • You may have tried to use social media to spread the word about your business but got little to no results.
  • Using and integrating social media into your business website seems like such a daunting task that you keep putting it off.
Don’t despair!  The Website Social Media Plan is here for you – it’s a 2 week class that will get you connected and effectively using your website and social media in no time.
Kim Beasley will explain why you want your business website to be a WordPress website, so you can tap into the ever evolving power of the WordPress platform.

If your site is already on WordPress, you are ahead of the game!  If it isn’t, you will want to participate in this class to see just what your current website is missing.  WordPress is a content management system that allows many developers to create plug-ins to do just about anything you can come up with for your business website.
There are plug-ins for links, maps, video, audio, chat rooms, comments and more.  The sky is the limit and more are being developed everyday – the best part?  Most are free!  By building your business on the WordPress platform will allow you to evolve and grow with the ever changing landscape that is the internet.

Here’s what you will learn from The Website Social Media Plan

July 16, 23, & 30
1:00 pm - 2:00 pm
(with 30 min Q&A sessions afterwards)

  • Class 1: The basics of developing a WordPress website (90 minute session)
    • How to easily install and setup WordPress.
    • Free themes to choose from so you can get started quickly.
    • Key plugins to make your site a breeze to manage.
    • More simple secrets to creating a website that will keep the attention of your customers.
  • Class 2: Social Media Basics (90 minute session)
    • A basic explanation of the three key social media sites - Twitter, Facebook, & LinkedIn – how they differ and how to determine which site(s) will be the best for your business.
    • Tools to connect your business website to and from these key social media sites – many are plug-ins you install and forget about – they do the work for you!
  • Class 3: How and why blogging can benefit your business (90 minute session)
    • How to develop and implement a consistent blogging plan.
    • Where to find freebies online that will help you enhance your blog such as images and videos.
~~ Ready to sign-up? Click here ~~

When you purchase this training, you will receive the following bonuses worth over $250!

  • Free ebook: How To Launch Your Book Campaign on a Budget (by Pam Perry)
  • Free ebook: Twitter handbook for business owners (by
  • Free ebook: How to Get Web Links (by Tara Reed)
  • Free ebook: Social Media Roadmap (by Kim Beasley)
  • And many more surprise freebies!
We understand that your main business isn’t creating websites and learning everything there is to know about social media. That is why this class is the ideal solution for business owners who want to understand what they need to know to make social media work for their business, in as little time as possible.

July 16, 23, & 30

1:00 pm - 2:00 pm with 30 min Q&A sessions afterwards

Listen to what others have to say about Kim and her ability
to help you develop your Website Social Media Plan!

"Kim knows her stuff. If you want to get your social media act together by launching your Wordpress blog and more - she is your WORDPRESS LADY."
~Pam Perry, PR Coach
Ultimate Author PR Boot Camp
“Kim Beasley the "WordPress Lady" is the best website/blog experts I have ever worked with in my business. Her turn around time is amazing. She is a wiz with applications. And she has great ideas and endless resources to create an amazing user experience on any website and turn visitors into buyers. I could not recommend her more highly.”
~Melinda Emerson
"Kim is a wealth of wisdom, information, know-how and just plain old 'get it done'! Her insight and business savy is amazing and infused with integrity and professionalism. She has taken our ministry to the next level. She is the total package."
~Mark Peay
"Moving my website to a WordPress platform has been a huge step forward for my business. The ability to add new functionality and connect the various social media platforms to and from my blog has saved me time and increased my visibility on the web.Kim knows her stuff and really shortened my learning curve. I highly recommend taking this class!"
~Tara Reed
"Thanks to Kim's social media expertise, & are equipped with tools to push my marketing message to Twitter & Facebook. She is a pro at finding new and improved social media tools that can streamline your marketing and free up your time. Her tutoring has helped me to master using Twitter & Facebook for business.Thanks for all that you do Kim. Because of you, I'm able to impress my clients with my social media savvy."
~ Jerrilynn B. Thomas

Because you want to develop a website social media plan
that enhances your online presence, this class will be perfect for you!

Visit me at
For the PR PRO shop too!

Wednesday, June 2, 2010

Do YOU have an Online Following? Are you on Page One of Google? Can your customers find you?

Do YOU have an Online Following?
Christian Retailing spotlighted this trend recently in an article calling attention to the group of author-run blog sites and new social media forms such as Twitter and Facebook.
 Cheryl Kerwin, senior marketing manager for Tyndale publishers says, "An author needs to be online somewhere - whether it's a blog, Facebook page or a website (or twitter). Digital seems to be the trend, and we recommend this to all of our authors, encouraging their involvement in this 'cost free' communication ...which builds a loyal following."
For more tips on online marketing, I have a downloadable ebook and an audio mp3 on WEB 2.0 that teaches you how to "Be The Media."  See our PR Pro Coach Shop.
I also do group PR coaching to help authors get a "grip" on how to leverage their social networking into a loyal online following.
See the testimonials of  happy authors at
"Those that show up, go up"
Pam Perry, your PR Coach
P.S. See this video too, I thought it was hilarious! 

Visit me at too!


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