Wednesday, December 23, 2009

Viral Videos For List Building !

All experience marketers know the old adage that “the money is in the list."

Network marketers have developed contact lists in many different ways over the years. Generally a sign up form is offered with a free giveaway. Someone simply fills out the form with a name and e-mail address to “opt in” to the autoresponder and the free giveaway is provided to them. In return for that, they generally understand that they have granted permission for whoever made the offer to follow up with other e-mails with other offers.

Several years ago the singular e-mail opt-in was taken a step further when software was developed that asked the first recipient to forward the offer to 4-5 of there friends in order to qualify for the free giveaway, or perhaps even a very low priced offering. Hence, list building became viral, meaning that a single e-mail to a single individual could be multiplied in a near exponential manner as each level of opt-ins continued to forward the offer to even more people.

The Web 2.0 World

Of course the latest to trend in the network and internet marketing community is the Web 2.0 world of blogs, YouTube, Twitter and the like. The use of videos in various social networks in order to communicate and establish a following with the subscribers has become ubiquitous. The net result of all this is that seemingly the most effective way to communicate with potential subscribers, or even to acquire subscribers and customers these days is probably through the use of videos.

Videos have a number of advantages, including the ability to present yourself as a sincere and a knowledgeable person in a face-to-face way. A potential subscriber or customer is more likely to buy from someone they they feel like they know.

So consequently, it’s almost imperative these days that you use the video medium in order to communicate with potential prospects to turn them into eventual customers.

The New Viral Video World

Interestingly, a new video software system to build a contact list and potentialcustomer list virally has been introduced. Internet guru Joel Therien, CEO, is in the process of launching very easy to use video building software called Easy Video Producer that has the potential to be a very effective way of generating contacts in a viral manner.

This system is unique because the software itself is being offered as the free giveaway for this video “tell-a-friend” system. Essentially, the system will offer you free and extraordinarily easy to use video generating software that builds and posts your personally produced video and information capture form on a website or blog. A contact management system is included with the free offer as well.

The viral concept is that you would then attract traffic to introduce yourself to the prospect in a more personal way, offering them the opportunity to opt in and use the same free software that you used to prepare the video. The prospect and new contact would in turn use his free new system to attract even more potential contacts for his list and yours as well.

As in the earlier e-mail systems, the originator of the viral distribution of the free software would have access to every subscriber in the levels below him. So, what is offered is a system that provides a free and very simple (even a cave man could do it) method of posting videos to the internet that have a specific purpose of giving away additional software in a viral manner to capture a fast growing network of contacts with whom you can continue to build a relationship.

The Issues I See

The problems with this system are not dissimilar from those in other earlier systems of using free giveaways to build a list. . You first must be able to get your video in front of an audience and in order for them to subscribe, and they in turn must have an audience to subscribe in order for the system to work effectively. It can probably be most effectively used by someone who already has a subscriber list and wants to expand it rapidly.

Another potential negative is that the the new contacts you generate with this list, both directly and indirectly, are not yet buyers and it’s likely that many of them will have no interest in your particular marketing niche. Proper strategy of course is to build credibility over time through a series of value adding free offers that are designed to help categorize their interests. Only then should you move on to the stage of offering them the opportunity to buy your stuff.

This new easy video producer software system appears to offer a simple and easy, no cost way for the experienced, and particularly the relatively inexperienced non-technical networker to make effective use of videos for viral list building, and business promotion.

Written by Rich Keesling
You can visit the site at

Visit me at too!

Tuesday, December 8, 2009

How to Become Wealthy in Network Marketing - Secrets to MLM Success

This is a simple overview of what it will take if you want to become wealth from your network marketing opportunity.

How to Become Wealthy in Network Marketing - Secrets to MLM Success

#1- Put 90% of your focus on marketing and sales. There are lots of little details you can get bogged down in when it comes to growing a lucrative home business. The sad truth is that most business owners put their focus on tasks that don't make them money. What does make money? Marketing, prospecting and selling. This is where your focus needs to be if you want to make money. If you are ever confused about where to put your energy, always come back to the question, 'is the task at hand directly related to making money for my business?' If the answer is no, then it's likely not a top priority.

#2-Learn Attraction Marketing- For over 90% of the network marketers in the world, their only real hope for becoming financially free is through attraction marketing. Most home business owners are not very interested in getting out of their comfort zone and pitching their business opportunity to friends, family and strangers. They aren't very keen on cold calling leads they have purchased from the internet.

Attraction marketing is a process of using web 2.0 technology to position yourself as an expert which attracts ideal prospects to you. You set yourself up as a trusted leader who can help other networkers succeed. When people sense that you are a 'go to' professional in the indsustry, many of them will want to join you in your opportunity. On the front end, you offer them resources and tools to grow their business. You earn commissions by being an affiliate on the front end of your prospecting, then you recruit them into your organization on the back end to create residual income.

Attraction marketing is an incredibly effective way to effortlessly magnetize to you. Most of the 7 figure earners in the industry are using this approach. (See )

#3-Create an online marketing process that you stick with consistently. This process should include blogging, article marketing, PPC, video marketing, twitter, facebook, and social bookmarking. This process puts you in front of literally millions of prospects from around the world. If you want to become wealthy through network marketing, you'll need to generate at least 50 leads per day which will take a combination of various marketing strategies. If you are generating 50 leads per day and you are doing attraction marketing, you should be making a solid 6 figure income through both affiliate marketing and through your primary company.

This is the blueprint for creating true success and financial freedom in the MLM industry. Focus on your marketing, position yourself as a leader, and stick with the same marketing process every day until you hit your goals.

For some awesome free training on how you can become wealthy in MLM be sure to visit my blog.

I also encourage you to check out the attraction marketing system I use that offers a ton of free online network marketing training.

Kevin Doherty is an author and online marketing and business coach who helps network marketers create lucrative businesses through cutting edge internet marketing and social media strategies.

Visit me at too!


Related Posts with Thumbnails