Saturday, August 7, 2010

How to Stand Out in a Crowded Niche

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In today’s industry niche’s are getting more crowded. It’s getting harder and harder for smaller people to stand out when there are already big names out there. Some people think it’s impossible to stand out anymore and some just give up trying.

While working on the Robswebtip’s re-launch, it has been one of my goals to crush all my competition and put them to dear shame. Yes, that means competing with 7 figure affiliate marketers and bloggers who have been in the game and are much more well-known than me, but it’s possible to beat them.

I knew this wasn’t going to be something I can just wake up one day and do. But, I’ve been taking my notes and like any good blogger, I’m sharing them with you.

How to stand out

Be yourself , be original

There is no way you will ever been seen if you try to copy everyone else. Same post style, same blog concept, same content etc… I watch over and over again people trying to copy people’s same exact style. Look at it like this – why would anyone care about coming to your blog, when you are replicating the same stuff another blogger (only more popular and successful) than you are is doing? Who’s going to really become the winner of that situation?
Add your own twist and flavor to things. If video blogging is your way of reaching out, then go for it. If you write articles that have an irreverent look on things then keep doing that.

Analyze your competition

This is essential to standing out in a crowded niche. Find the big names in your niche and analyze their blog. See how they monetize it, interact, promote themselves, etc… After you find out what they are doing, do it better. If they aren’t replying to comments, make sure you reply to comments. If they are offering something valuable, you offer something more valuable.

Ask your community

Throughout the past couple of weeks I’ve been talking with a lot of my readers personally about how I can improve my site and what they would like to see done differently. I’ve also had people compare my site to my competition. I would ask what do they feel they can receive at Robswebtips that they cannot receive anywhere else and vice versa.  All the feedback I gather I apply it to my development of future projects and how I do things.
Remember, your community is what defines your entire blog. If you don’t have anyone to read your content, your screwed.

Get your name out there!

OK… this is an obvious one, but still very few people do it. What is one things that A-listers have over an average blogger? Exposure. You see them everywhere, company ads, mentioned on sites, twitter, Facebook, Youtube etc… You need to get your name out there. Don’t expect people to come and find you, you need to find them and make them come to you.
  • Attend webinars
  • Conferences
  • Guest posting
  • Social media
  • Networking
  • Blog commenting
Whatever you have to do to get your name out there, let people know who you are and what you’re about.

Form an inner-circle

Monday morning I was having a conversation with my buddy Alex from Blogsessive and he brought up a very valid point that all successful bloggers have in common. They do cross promotion.  Look at the Jeff Walker and Shoemoney launches. All the big names were promoting their products. John Chow, Jeremy Shoemoney, Jonathon Volk, Yaro Starak etc… They aren’t just doing this because of the nice juicy commissions, they are doing this because they have built an alliance with each other. Whenever someone comes out with a product, they promote it and spread their name around. Jonathon will interview John, John will interview Jonathon. They’ll collaborate and do some project together. You get the point.
Network effectively and build your own inner-circle of friends/colleagues who will help you grow.

Group Discussion

Creating a blog that will stand out from the crowd isn’t hard, it just takes work. You need to dedicate a lot of time and effort into making this work if you want to stand out. Throughout my journey of re-launching Robswebtips (coming soon) these are some of the things I’ve learned to apply. What about you? In what ways do you strive to stand out from others? How do you make yourself noticeable in a crowded niche?
Interested in taking your blogging success to the next level? Learn how to create a profitable earning blog with my free < href="">blogging eCourse.

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