Monday, January 12, 2009

The 411 on Info Products & Peeps from my Marketing Mind!

Whew, this world of internet marketing has me in a tail spin some days. Is this all HYPE. I know HYPE and FLUFF...hey, I'm in PR. But this is insane. It's like non-stop infomercials sometimes!

But I am learning from "the superstars" online. I have bought ebooks, listened to teleclasses, been on webinars, read books, and have spent much time on the internet in Ezine articles and following the folks following me on twitter.

I'll let you know in on secret - they're following me and I'm about 15 minutes ahead of them information digestion. And the folks I learned it from probably learned it from their "coach" that day.

Anyway - I'm an old school PR pro with a knack for networking and connecting the dots pretty good. So, I've been "called" to the world of internet market and information products.

I'll still be in the PR biz - I love it and am passionate about helping Christian authors - it's just that I'm doing business so differently, it's kinda scary.

Who do you trust? How do I know if I'm doing this right? Where do I get the juice for my "sqeeze" page? How'd they put that audio in the middle of the page? And where did they find all these "raving fans." Tweet that?

So you see, some of this just plain confusing and some of it is the same ol' thing - and the same ol' folks are recycling this info to newbies like me. (And making million I might add).

So who are some of the folks I've been looking at and saying, "Wow" -

1. Willie Crawford

Joint Venture Broker Willie Crawford

Willie Crawford was raised on a tobacco farm in North Carolina,
living off welfare most of his youth. His family was so poor
that he once wore his grandmother’s shoe to school while
working to earn money to replace his only dilapidated pair.
This built a burning desire in Willie to break away from
the poverty and build his own business.

Willie worked his way through college, then joined the Air
Force where he traveled to 47 different countries while serving
as a navigator on C-130 transport aircraft. During that time,
Willie also learned “a little” of five different languages.

In 1996, while still serving in the Air Force in Hawaii,
Willie decided to start his own internet-based business.
By the time he retired in 2003, Willie had built that into
a 6-figure part-time income.

Willie is now one of the world’s leading internet marketing
experts, having spoken at dozens of seminars in the United
States, Malaysia, Singapore and the U.K.

Willie has created dozens of information products, written over
1100 articles and 34 ebooks on ecommerce. He’s hosted seminars,
and now hosts his own radio show several times per week.

Willie has an incredible 1600 websites, some of which get over
1 million unique visitors per month.

Willie leverages his knowledge of online marketing, and the
connections that he’s developed over the years to help others
launch products. Willie often serves as a middleman or a
joint venture broker. He’s also Executive Director of The
International Association of Joint Venture Brokers.

Willie has written several books including a bestselling
soul food cookbook (featured in The Soul Food Museum in
Atlanta, Georgia), and an inspirational biography, “Git Off
The Porch.”

Willie now enjoys teaching others through his courses,
teleseminars, and live coaching program. You can find more
information on his one-on-one coaching at: Will also do a lot
of group mentoring at The Internet Marketing Inner Circle.

When Willie is not busy teaching ecommerce online via The
Internet Marketing Inner Circle, or teaching local businesses
to use the internet to drive more business through their
doors, he enjoys deep sea fishing in The Gulf of Mexico…
not too far from his Florida home.

Please contact Willie via his support desk:

2. Alex Mandossian

Alex Mandossian′s Background

Since 1991, Alex Mandossian has generated over $233 million in sales and profits for his clients and partners via “electronic marketing” media, such as TV Infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing.

Alex has personally consulted Dale Carnegie Training, NYU, 1ShoppingCart Corp.,, Pinnacle Care, Strategic Coach, Trim Spa and many others.

He has hosted teleseminars with many of the world′s top thought leaders such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Les Brown, David Allen, Vic Conant, Brian Tracy, David Bach, Harvey Mackay, Robert Cialdini, Harv Eker, Bobbi De Porter, Michael Masterson, Joe Vitale, Gay and Katie Hendricks, Bob Proctor and many others.

He is the CEO of Heritage House Publishing, Inc., a boutique electronic marketing and publishing company that “repurposes” written and spoken educational content for worldwide distribution. He is also the founder of the Electronic Marketing Institute.

Alex has trained over 13,200 teleseminar students since 2002 and claims that practically any entrepreneur can transform their annual income into a weekly income once they apply his principle-centered electronic marketing strategies. (KEY POINT: Alex′s 2001 annual income became an hourly income by 2006, and he has tripled his days off).

He lives in the San Francisco Bay Area with his wife, Aimee, and two children, Gabriel and Breanna and enjoys over 90 “Free Days” each year.

3. Ali Brown

Ali Brown is CEO of Alexandria Brown International Inc., a multimillion dollar company devoted to empowering women around the world with the tools to live the freedom-based lives of their dreams.

Ali's journey into entrepreneurship was a natural one when -- after hopping from job to job in New York City -- she found herself frustrated and unemployable by her nature of always wanting to change things and improve upon them. After deciding to leave her final job in 1998 at a small New York City ad agency, she reviewed her options and chose the opportunity of owning her own business.

Not quite sure what to expect, and without a mentor or role model, Ali took it upon herself to learn what it takes to be successful. She immersed herself in books, audios, and courses on marketing, success, and prosperity. She was especially excited about online marketing because of its dynamic nature, low cost, broad reach, and easy accessibility for everyone.

Using a hand-me-down computer gifted by her younger brother, and working out of her tiny 5th floor walk-up pre-war apartment, she began using the power of online marketing to build her business. She became known as the Ezine Queen™ after becoming extremely adept at marketing her business via email newsletters, or "ezines", garnering her clients like New York Times Digital, Adweek Magazines, Scholastic Books, and Dun & Bradstreet.

When business owners began asking Ali for online marketing advice, she jumped on the opportunity to quickly create and sell her first online information product, an e-book titled Boost Business With Your Own Ezine, which is still one of her best selling training products today. From that moment on, she fast became the foremost authority in driving sales via e-mail publishing.

From there Ali began sharing her complete online marketing and information marketing formulas via products, coaching programs, and her own seminars, which combined have grown into the multimillion dollar company that Ali runs today. Her ezine, "Highlights on Marketing & Success" (formerly "Straight Shooter Marketing"), has over 36,000 subscribers around the world, and she currently has more than 800 solo-entrepreneurs enrolled in her high-energy coaching programs. Her marketing and success training products have helped thousands of them use email and the Internet to leverage their expertise, gain a broader reach, and dramatically increase their incomes.

While Ali's best known for her expertise in marketing, her students share that her biggest impact comes from her philosophy of "designing your business to create an extraordinary life™" — ensuring your business revolves around your own personal values and lifestyle. This, Ali says, is the most important key to bringing a business owner their ultimate wealth and happiness.

Ali most enjoys sharing her message in person, and has spoken on stages around the world, alongside marketing and motivational geniuses including Mark Victor Hansen and Dan Kennedy, sharing her message of empowerment through business. She's also been a guest on hundreds of teleseminars and webinars, sponsored by companies such as Microsoft Live Meeting.

Ali's dynamic businesses have been profiled in Entrepreneur Magazine, Entrepreneur Magazine's Business Startups, Singular City magazine, Success for Women magazine, and Personal Success magazine (U.K.). Her marketing and success advice has been featured in the books Entrepreneur Magazine's Start Your Own Information Marketing Business guide (2008, Entrepreneur Press), Birthing the Elephant: A Woman's Go-for-It Guide to Starting and Growing a Successful Business (2008, Ten Speed Press), Mastering Online Marketing (2007, Entrepreneur Press), The Official Get Rich Guide to Information Marketing (2007, Entrepreneur Press), and Confessions of Shameless Internet Promoters (2002, Success Showcase Publishing). She has also been interviewed by The Wall Street Journal and the Sydney Morning Herald.

Ali herself has been featured on the HGTV network, the "Leading Experts" TV show, and Dan Kennedy's "The Phenomenon" DVD.

Ali's book Power and Soul (2007, Love Your Life Publishing), highlights the stories of herself and 42 of her coaching members on their personal journeys to finding the power within that brought about the success of their dreams.

Ali grew up in Fairfield County, Connecticut, and then lived in Boston and New York through her 20s. Tired of cold winters, she picked up and moved west in 2000. She landed in Los Angeles and discovered she was truly a beach girl at heart. She made a longtime dream come true in 2006 by purchasing a home on the sand in Marina del Rey, California, where she also loves to rollerblade the 20-mile coastal bike path.

Ali loves dancing and music and is currently learning how to D.J. When she's not in SoCal, she's likely visiting her family in Texas, or vacationing in Hawaii or the Caribbean with her girlfriends.

So you see, these folks are serious. I have never met them and they are not on TV but they are on the internet making bank! Delivering information and making millions.

Well, I just invited myself to the party. Want to come? I'll be featuring more of the IM moguls and telling you what I discover and "figure out" and how to do what they do.

Ministry marketing pioneer and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” For a free MP3 of “What Every Author Should Know,” go to She’s also the creator of the, a social network for Christian authors and the Chocolate Pages Show at She offers free help at her blogsite: with her monthly Ezine and teleclasses.

Visit me at too! And stay tuned here and let me now how you're going to Figuring it all out too.

My big clue I have learned from all of them: You gotta love 'em. You gotta put yourself "out there" and be everywhere on the new. So follow me in twitter, facebook, myspace, linkedin, plaxo, UNYK, thousands of nings, wordpress, blogger, Joombla and our course Blogtalk and YOUtube.


  1. Pam,

    Thanks for the intro. I found Ali Brown online when I first start thinking about doing SORMAG. She shared a wealth of knowledge and I soaked it up. I will definitely be checking out Mr. Mandossian and Mr. Crawford. I'm always willing to learn new things from the experts.

  2. Pam, congrats on the new blog! I've been doing a lot of the same, but will admit I sometimes wonder how some of these folks on Twitter get any work done. :) I've been doing a lot of research, reading eBooks, and watching videos to figure it out all too. There's a lot of info out there!


Thank you! We're figuring it out!


Related Posts with Thumbnails