Internet marketing and promoting online. This site will share my journey as I strive to "figure it all out now" and if you have a new golden nugget please post it here for others to learn and grow. EACH ONE TEACH ONE! Let's be prosperous there is always room for growth. BRAND YOUR BEST LIFE!
Launching your book needs a lot of pre-publishing work. You want your
book’s audience to know you, like you, and trust you. I urge new
authors, and even experienced authors, to do the pre-marketing and
creating a platform that makes their book a success BEFORE it’s
published, either online or in print.
Here’s Pre-Marketing Steps to Work on Now
1. Create 5-10 informational and how to articles for
www.Ezinearticles.com or www.hubpages.com–these high-traffic sites with
many 1000′s visiting each day ( your site has about 50-300 a day) will
show your audience your information. Be sure to attract your best
audience in your resource box with a compelling free eBook, newsletter,
special report, or Youtube video tips at your site. Submit each original
article to one article site to stay within Google’s duplicate content
rule and your own book selling site will get a lot more targeted
visitors. If they read your article and visit your site, they are
2. Create your book-selling Web site or add a sales letter to your
business Web site. When your article readers visit your site, they also
need a reason to buy, so be sure to put up a strong, short sales letter
with plenty of testimonials.
3. Know the BIG 3 Marketing Machine that is still the # one way to
get big sales. 1. Create a great selling BLOG site. 2. Submit once a
week an article that shows you as the expert to high-traffic sites and
hubpages 3. Write a stellar book that really engages your
best audience– and shows you as the savvy expert.
4. Install Word Press (see the MMS site YOU NEED A BLOG TAB) on your
site. Put up valuable content that illustrates your expertise and pulls
your audience to purchase your book or your service. Share this link at
Twitter and other social networks.
5. Comment on other high-traffic blogs that reach your particular
audience or join a few social networking groups at Linkedin and comment
when you can to show your wisdom.
6. Create a twitter account and start sharing tips from your
expertise. Also stay in touch with your core audience there or gurus in
your field. Connect your twitter tweets to show up at your Facebook fan
page and your profile page on Linkedin, using hootsuite.com.
7. Send how to tips ( 5-7) from your book as press releases. They’ll
be more likely to get published. Media wants how to’s not promotional
8. Know and write your book’s 9 “Essential Hot Selling Points.” That
will include a list of 5-10 benefits (not features), your best audience,
and your best title and cover, the # 1 hot selling point that sells at
least 25% more books.
Know these before you even write your book, so it speaks more
personally to your audience. If you have many audiences as many
beginners think is great, speaking to general audiences dilutes your
message and the word-of-mouth sales that come from reader satisfaction.
While this all looks like a lot of work, your book sales will wither
and die without these publicity, promotion, and marketing supports for
your book’s success. Commit to this and get help from a coach.